We are in the process of building out our digital team to include a Social Media Manger (2+ years of management experience required) as well as a digital content creator. See below for details and apply today by sending your resume and any social media portfolio information to caiti@jasperpaulpr.com. Note: These positions have been filled.
Social Media Manager: The ideal candidate is a hard-working team player who will lead our team of digital content creators across various social media platforms for our hospitality clients. This individual will work with the PR account teams to define strategic goals for clients' social media profiles and manage a team of content creators.
Qualifications:
The candidate must be strategic, organized, and demonstrate clear communication skills with both clients and internal teams
Must have management experience (2+ years); ability to manage a team of 2-4 digital content creators
4+ years of content creation experience
Strong copy editor and writer
Exceptional communications skills – oral and written
Social experience on: Facebook, Instagram, Twitter and TikTok primarily as well as Youtube and LinkedIn
Attention to detail and proficient time management skills to meet content deadlines
Experience in scheduling and analytics platforms (we use Iconosquare).
Knowledge of social media best practices and confidence to serve as consultancy voice to clients
3+ years of agency experience
Responsibilities
Manage a team of 2-3 individuals by empowering them to think big, bring creative ideas to the table and deliver results for the clients
Set team up for success in execution:
Create voice and style guides for clients to set team up for success
Give constructive feedback on work and set expectations for quality of content
Lead social content strategy and provide production oversight for team for 12-18 clients
This includes social calendar creation, content ideation, social copy creation, creative direction, community management, and more
Stay current on platform updates/innovations and competitors, ensuring that best practices are being applied across all channels and learnings are shared cross-team
Be integrated with the brands to define their voice, culture and tone while leveraging platform specific tactics to engage audiences
Delegate tasks and provide comprehensive feedback for a team of talented digital content creators in terms of copy, creative, and platform-specific optimizations
Provide guidance to team for data analysis and metric reporting for clients
Track, analyze, and optimize against KPIs and present key insights in a compelling format on a monthly basis
Lead communication with clients regarding social content timelines, content performance/KPIs, reporting, and feedback
Assistance with new business development for potential social media clients
This job will not require day-to-day management of pages but frequent audits of pages to ensure we are executing on all deliverables
Digital Content Creator: We are looking for a full-time digital content creator to join our team! This individual will work with the account teams to define strategic goals for clients' social media profiles as well as e-communications (ie. newsletter). Job responsibilities include:
Content creation for 6 social media accounts with assistance on strategy from the account team (platform execution dependent on the client - Facebook, Instagram and sometimes Twitter or TikTok)
Development of creative captions and copy
Execution of growth strategies (searching hashtags, bringing creative contests to the table, etc.
Development of photography for social profiles as well as reels and TikTok
Posting 3-4 times per week
Monitoring of trending sounds, reel/TikTok trends, etc.
Monitoring of pages (resharing user-generated content to stories, liking and commenting back to follower comments, responding to DMs, etc.)
Creation of daily Instagram stories to support feed posts and initiatives
Development of creative newsletters and blogs (utilizing content from the account teams)
Basic skills in Canva, Photoshop, Splice or video editing, etc.
Monthly social reporting on all accounts for the clients with use of monitoring software (we use Iconosquare)
Job Qualifications:
Must be strategic, organized and have strong communication skills with both team and clients
Must have strong copywriting skills with an understanding of engagement tactics
Proficient in food/lifestyle photography and reels content creation; preferably 1-2 years experience
Attention to detail and proficient time management skills to meet deadlines
Knowledge of social media best practices
Desire to be integrated within client brands to capture their tone, culture, voice and more
Understanding of analytics and scheduling software (we use Iconosquare)
Applicants should have interest in a number of hospitality sectors: restaurants, hotels, coffee, spirits, etc.
Jasper Paul PR Benefits:
12-week paid maternity leave
Group health plan with $300 stipend to cover individual's premium
$1,500 travel stipend for experiential travel – used to further knowledge of the hospitality industry; eligible after 1 year of employment
Unlimited vacation (within reason)
Flexible work schedule. Our hours are 8:30-4:30 p.m. but with manager approval, these times are flexible within a 40-hour work week
401K plan with 4% company match
Reimbursement for miles as well as dining allowances to support client
One-time $500 stipend for technology needs, after 6 months of employment (if approved) – ie. new computer or phone
Reimbursement for approved professional development opportunities – ie. classes, conferences, paid webinars, etc.
We take the following holidays: 18 Paid Holidays Off
Automatically Get Birthday Off
Monday, Jan. 16 - MLK Day
Monday, Feb. 20 - President’s Day
Friday, April 9 - Easter
Friday/Monday - Memorial Day
Monday, June 19th - Juneteenth
Monday/Tuesday - 3rd and 4th of July
Friday/Monday (Sept. 4) - Labor Day
Wednesday, Nov. 22-Friday, Nov. 24 - Thanksgiving
Week Between Christmas & New Years